The Academic Writer's Lab is a group of ambitious and trained college writers that provide after-school tutoring to the diverse student body of the Lahore School of Economics. The Lab develops the writing and editing skills so that students are able to take on challenging academic research, expressing themselves with confidence and lucidity.

This is a series of promotional posters designed for the AWL (Academic Writing Lab). The AWL was hiring tutors and needed to create buzz on the campus, provoking the seniors students to apply for AWL jobs. The posters feature irreverent quotations from famous authors about the nature of writing.